Privacy Policy


This website is operated by PopularityPro LLC, doing business as LOVCIA. PopularityPro is a forward-thinking e-commerce service provider dedicated to offering a comprehensive suite of solutions designed to enhance brand recognition and customer engagement. Our services encompass advertising, marketing, and brand promotion of bespoke products, alongside a wealth of informative content that enables our clients to remain at the forefront of the latest trends.

LOVCIA brand name and its trademark logo and the website www.lovcia.com is managed under license by PopualrityPro LLC (hereinafter “Company” or “LOVCIA” or “lovcia.com” or “PopularityPro” or “our” or “we” or “us”), a registered business in US with its registered office based out of Okemos, Michigan.

Acceptance of this Privacy Policy is required for the use of LOVCIA’s services and website. It becomes effective when you agree to it by navigating our website, clicking on the acceptance tab, or engaging with our services in any form. This policy, together with our Terms of Use, forms a legally binding contract between PopularityPro LLC (managing LOVCIA) and you, the user.

By engaging with LOVCIA’s services and website managed by PopularityPro LLC, you consent to the practices described in this policy regarding the management of your Personal Information. This Privacy Policy describes how PopularityPro LLC (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact


After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@lovcia.com.

Collecting Personal Information


When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our E-commerce, Analytics and CRM Service providers.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our E-commerce, Analytics, Payment Gateway and CRM processors.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit/debit card numbers, UPI ID, or Money wallet details), email address, and phone number.

Customer support information

  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our E-commerce, Analytics, Payment Gateway and CRM processors.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit/debit card numbers, UPI ID, or Money wallet details), email address, phone number, and order information.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

  • We use an E-commerce platform to power our online store.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use various Analytics tools to help us understand how our customers use the Site.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use various online marketing service providers to help us show ads on other websites with our advertising partners to buyers who made purchases with other online merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with our advertising and marketing partners, through which other online merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information


We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Consent for receiving SMS


By providing your phone number to LOVCIA, you consent to receive SMS messages from us regarding your orders, shipping updates, product updates, and promotions. We respect your privacy and will only use your phone number for the purpose of providing you with information about our products and services.

We may use third-party service providers to fulfil orders and send SMS messages on our behalf. However, we will not sell or share your phone number or any other personal information with any outside third parties.

You may opt out of receiving SMS messages from us at any time by sending an email with the subject 'STOP SMS' to our customer support email info@lovcia.com with the request that we remove your phone number from our SMS list.

Please note that standard message and data rates may apply depending on your carrier and plan. We are not responsible for any charges you may incur as a result of receiving SMS messages from us.

We may modify this SMS Consent Policy at any time without notice to reflect changes in our practices or to comply with legal requirements. Your continued use of our website and services after any such modifications have been made constitutes your acceptance of the revised policy.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights' section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our E-commerce processor uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Your rights


GDPR


If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA


If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Grievance Redressal


Redressal Mechanism: Any complaints, abuse or concerns with regards to content and or comment or breach of these terms shall be immediately informed to the Grievance Officer as mentioned below in writing or through email signed with the electronic signature to LOVCIA.

Grievance Officer
PopularityPro LLC, DBA LOVCIA
2222 W. Grand River Ave, Suite A
Okemos, MI 48864, United States

Email: info@lovcia.com

Changes


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Last updated: 03/08/2024